This will protect the manufacturers if a person was to file an complaint about the product. uk) Product liability insurance – This will be needed for most organisations selling products like this. Tax policies – MAC cosmetics is now sold in more than over 57 countries worldwide so shipping of products will need to be taken into account because of tax policies. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most relevant towards the identified target segments. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. ![]() This report will be based on the organisation ‘MAC Cosmetics’.
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